And you thought a Vespa blog was exciting.
Those Vespa folks across the water are at it again. This time, in celebration of Vespa's 60th birthday, Piaggio's UK marketing folks launched a new marketing site combining the love of Vespa with an... interesting... translation of the Kama Sutra's 64 Arts.
Let's put it this way: Even though it would probably only get a PG13 rating, I don't think too many viewers will be noticing that there is a scooter in the video clips. Or that they will get a free helmet, free insurance, and 0% APR if they qualify.
From the press release:
As part of their ‘Still Sexy at Sixty’ marketing drive for the Vespa
LX, Piaggio today announce the launch of their latest viral marketing
campaign at www.kamascooter.com. Devised and created in the UK by digital agency New Media Maze www.newmediamaze.com, with filming by Studio Film www.studiofilm.co.uk, the site is an interactive guide to getting naughty on two wheels.
Visitors to the site www.kamascooter.com
are treated to a ‘mod’ern and highly erotic (but work-safe) take on the
Kama Sutra. Starting with iconic images from across the six decades
since the launch of the first ever Vespa, users turn the pages of an
interactive book to read about new positions and watch a series of
short video clips which stream in flash. Each video clip demonstrates
an erotic position, and stars two catwalk models floating on wires and
‘interacting’ with each other above and on the bike.
Read the rest of the press release. | Go get your Kamascooter on.
