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Vespa Obsession » Blog Archive » Vespa magazine advertisment from 1964
 
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Vespa magazine advertisment from 1964

My sister gave me a old Vespa magazine advertisment from 1964. The Vespa 50 in the photo had a retail value of $269, and "has a transmission guaranteed for life." The ad also defines what a Vespa is and is not:

A VESPA IS NOT
a motorcycle: you don't straddle the engine.
a bicycle: no large spoked wheels, no chain.
a toy: no plastic (except in the key chain).
a copy: we invented the styling.

A VESPA IS
an engineered marvel: from guaranteed transmission to tested grease.
a winner: we've had some awards for styling- look at the picture and see why!
a money-saver: when you buy it - when you drive it.
a "fun" idea: try one!

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« “Vespas are funny” writes Wonkette
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This entry was posted on Monday, January 30th, 2006 at 4:13 pm and is filed under Vespa. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed. Edit this entry.

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